A multinational electronics corporation has entrusted us with establishing a new service facility in Malaysia.

Describe the major determinants of service facility location decisions and analyse the different factors, including market proximity, customer accessibility, labour availability, infrastructure, costs, legal and regulatory considerations, and cultural factors.

Explain the steps involved in executing the service location strategy, from site selection to facility setup and operationalization, in order to effectively execute the service location strategy.

Analyse the obstacles that may arise during the execution phase and propose strategies to surmount these obstacles to ensure the successful implementation of the service location strategy.