Question: A multinational marketer in the candy industry, such as The Hershey Company, Nestl S . A . , or Mars, Inc., might agree to operate

A multinational marketer in the candy industry, such as The Hershey Company, Nestl S.A., or Mars, Inc., might agree to operate a chocolate factory in one country, market the host countrys favorite traditional candy in its home country, and find a market for sugar-free candy in yet another country. This is an example of which of the following?
a. Franchise
b. Contract manufacturing
c. Countertrade
d. Foreign direct investment

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!