A) MULTIPLE CHOICE Select the "most correct option: 1. The first step in the target marketing process is A mass marketing B. market targeting C market segmentation D. market concentration E market positioning 2. "Marketing mix is a marketing strategy b. how a company makes itself appear different from the competition C. how a company projects its image. d. all of the above 3. Why do some marketers claim that mass marketing is dying? A. the growing use of disintermediation B. the development of e-commerce C. comparison shopping is a growing consumer trend D. the proliferation of advertising media and distribution channels E, the declining number of consumer distribution channels The text would classify people who enjoy cooking as ain) because they may differ as to what they cook how they cook and how much they are willing to invest in cooking A. aggregated market B. market sector C. commercially-viable niche D. market segment E integral market 5. Segment marketing of a consumer product typically A. results in the largest potential market for that product B. creates product prices determined by supply not demand C. produces many more choices for promotional media than with a D. allows a clearer picture of the competition's activities E results in more challenging distribution channel choices than with a mass marketing strategy