Question: A ( n ) statement can help the company internally frame how a product is situated in consumers' minds so that marketing communication remains focused

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statement can help the company internally frame how a product is situated in consumers' minds so that marketing communication remains focused on articulating to consumers the specific value offered by a product.

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mission

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evaluating

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segmenting

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positioning

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targeting

A(n) statement can help the company internally frame how a product

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