Question: A ( n ) _ _ _ _ _ _ _ _ statement can help the company internally frame how a product is situated in

A(n)________ statement can help the company internally frame how a product is situated in consumers' minds so that marketing communication remains focused on articulating to consumers the specific value offered by a product.
Question content area bottom
Part 1
A.
positioning
B.
mission
C.
targeting
D.
evaluating
E.
segmenting

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