$$A$($n$)\_\_\_\_\_\_\_\_$ statement can help the company internally frame how a product is situated in$$ consumers' minds so that marketing communication remains focused on articulating to consumers the specific value offered by a product.

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Part $1$

A$.$

evaluating

B$.$

mission

C$.$

positioning

D$.$

segmenting

E$.$

targeting

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Part $1$

A$.$

Brand personality

B$.$

Retro branding

C$.$

Positioning

D$.$

Repositioning

E$.$

Perceptual map