A new marketer was asked to develop marketing strategies for her company's portfolio of

products. From her investigations she discovers that there are four products, and each seems to

be at a different stage of development in its Product Life Cycle. Sales data for each product is

found in Table $1.$

Table $1$: Sales Data for Each Product in the Company's Portfolio

a$.$ What is meant by the term Product Life Cycle and why is it important to a marketer?

b$.$ Indicate with justification, the stage in the Product Life Cycle that you feel each product

is in$.$

c$.$ Suggest one marketing objective and three $(3)$ appropriate marketing strategies for

Product $A,$ given its stage in the Product Life Cycle.