A new potential client, Mark Simmons, owning a large hardware franchise contacts you to advise him on a motivation issue he has in his business. Listen to his voice message you found on your answering machine.

"I am Mark Simons, and i have a huge problem in my business, which I do not know how to manage. My employees are not motivated to contribute more than what I expected of them. Some of them come late to work, others do not even pitch, I really try my best. I smile at them everyday, and I am not to harsh on them if they misbehave, but clearly this does not work. I know that salaries are sometimes late and I do not give them bonuses, off-days, medical assistance or pension, but at least they have jobs. Could you please provide some examples of possible solutions in general, which I can try to implement based Hezberg theory. I especially want you to focus on theory, because I think the problem with the motivation of employees could lay with the hygienic factors present within my business. Please assist me, because these are good people and I do not want to lose them as employees".