Question: A new purchase by a consumer _______. Question 37 options: 1) requires less time and effort than purchasing a familiar product 2) is easy and

A new purchase by a consumer _______.

Question 37 options:

1)

requires less time and effort than purchasing a familiar product

2)

is easy and takes little evaluation

3)

is characterized by uncertainty and high risk

4)

is similar to routine decision making in the consumer market

5)

uses little consumer analysis

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