A. Noncompensatory decision rules B. Compensatory decision rules C. Feature creep D. Consumer hyperchoice E. Intelligent agents 36. When I shop for a TV, I look at brand characteristics such as clarity of picture, overall size, price, and sound quality. These characteristics are labeled as, decision making process. A. Feature creep B. Heuristics C. Evaluative criteria D. A knowledge structure E Inertia 37. Our sense of time. A. Being space B. Time poverty C. Impulse buying D. POP E. TOM in the consumer makes us responsive to marketing innovations that allow us to save 38. Bass Pro Shops creates a simulated outdoor environment including pools stocked with fish, which is an example of A. Shopping orientation B. Retail theming C. Pop-up stores D. POP E. Activity stores 39. Stores with red interiors tend to make people tense, whereas a blue decor imparts a calmer feeling. As such, A. Freegans B. Shopping orientation c. Co-consumers D. Being space E. Atmospherics play a very important part in the shopping experience. 40. Two basic dimensions, pleasure and A. negatively to a consumption environment. Pain B. Freecycling c. Impulse determine whether we will react positively ori D. Gemba E. Arousal 41. Starbucks stated goal is to become a consumer's "third place" to spend one's time apart from home and work. Such a goal is related to A Shopping orientation 7