A. Normal 1 No Spac... Heading 1 Heading 2 Title Paragraph Styles C A company's ---------- is all the products it sells Select one: a. promotional mix b. product line c. none of these d. marketing mix e. product mix At a sporting event Pepsi hands out hats to spectators as they enter the arena. Television shots of the crowd show off the Pepsi logo. Pepsi isn't an official sponsor of the event, another soft drink company is. Pepsi is engaging in Select one: a direct marketing b. none of these c. guerilla marketing d. public relations C. e. ambush marketing " When there are no competitors with the same product, a company introducing a new product may advertise to stimulate or a desire for the product class rather than for a specific brand. Select one: a innovative sampling b. repeat purchase c. Initial purchase d. primary demand e initial trial Clear my choice Which of the following statements about brand equity is NOT true? Select one: a brand equity refers to a brand's value to an organisation b. brand equity gives a firm the power to capture and hold onto a larger share of the market and/or to sell at prices with higher profit margins cbrand equity can provide a competitive advantage d the lowest level of brand equity involves establishing the user's identity e brand equity can be leveraged with brand extensions Cu o