A particular type of data; This contains a complete sequence of clicks on the web and helps understand web-surfing patterns of consumers Kimberly-Clark, a company known well for Huggies and Kleenex, observes how consumers behave in an artificial market place. The main reason is that the company would like to get a deep insight about consumer behavior which is otherwise not available. Hubba Bubba, a chewing gum company, aligns its marketing strategies in order to improve sales from a particular consumer segment.A survey (or experiment) based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service The function that links the market (consumer and/or competitor) to the company through informationMany products are competing one another. However, each product has some level of monopolistic pricing power mainly due to differentiation across products