Question: A perceptual map is a visual technique that shows how the average target market consumer understands the positioning of the competing products in the marketplace.

A perceptual map is a visual technique that shows how the average target market consumer understands the positioning of the competing products in the marketplace. In other words, what information does a perceptual map NOT gain the marketer with respect to targeting? Given that price is their strength a competing firm would react swiftly basemented is prie sensitive our firm must be wary that competitor will react chat will be attuned to price tensity if it owns a specific price point identity d. New unidentified segments could add to the competition in the marketplace A terrific online source of U.S. demographic data is the census which provides data on all of the following categories EXCEPT a lifestyle bage location of residence di income

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