Question: A perceptual map is a visual technique that shows how the average target market consumer understands the positioning of the competing products in the marketplace.

A perceptual map is a visual technique that shows how the average target market consumer understands the positioning of the competing products in the marketplace. In other words, what information does a perceptual map NOT gain the marketer with respect to targeting?

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If a segment targeted is price sensitive

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our firm must be wary that a competitor will react.

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Given that price is their strength, a competing firm would react swiftly.

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A segment will be attuned to price sensitivity if it owns a specific price point identity.

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New unidentified segments could add to the competition in the marketplace.

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