A perceptual map is a visual technique that shows how the average tanget market consumer understands the positioning of the competing products in the marketplace. In other words, what information does a perceptual map NOT gain the marketer with respect to targeting? a. A segment will be attuned to price sensitivity if it owns a specific peice point idemity. b. New unidentified segments could add to the competition in the marketplace. E Civen that price is their strength, a competing firm would react swittly. d. If a segment targeted is prict sensitive, our firm must be wary that a competaor will react Choosing the right makket segment is hey. It helps a business strategically choose a competitive arena to operate in, which has led Cirque du Soleil to create new industries and the failure to do so has led to the demise of household brands like Sears. The most prominent risk facing local businesses is losing touch with customers or failing to recognize an upcominz demographic to be served. Determining which segments to target depends on an interplay of which two factors? a. Qoantitative and strategic lasues b. Age and gender factors c. Income and household vite. d. Gesegraphic and volume factors A terrific online source of U.S. demographic data is the census which provides data on all of the following categories EXCEPT a. age b. lifestyle clocation of resdence d. income Juan plans to start a landscape business and provide lawnmowing, landscape design, shrub, tree, and flower planting, and landscape maintenance, Juan wants to choose which market segrents to target. He should do all of the following EXCEPT a. do some what is scenarios b. theik the upper and lower bounds of his predictions E vary the numbers in the scenanos di bosey define the Larget market Katrina has an online jewelry business which sells trendy one-of-a-land items, which are fun to wear. In addition to jewelry, Katrina sells tshirts with funny messages such as "permanently tired." Katrina wishes to use social mextia to target potential customers in the 18 -29, year old age group. Which platform should Katrina use? a. Facetsook 6. Snapehst c. Linked in d. Instagram