Question: A person's educational level combined with specific knowledge about a product category determines the: a. need for cognition. b. involvement level. c. ability to search.

A person's educational level combined with specific knowledge about a product

A person's educational level combined with specific knowledge about a product category determines the: a. need for cognition. b. involvement level. c. ability to search. d. desire to search. Flag question Advertising campaign management is: a. preparing and integrating a company's advertising efforts with the overall IMC message b. performing a communication analysis in order to identify key target markets. c. selecting the key items to be included in an executional framework. d. updating the company's message theme

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