Question: A plan used by international companies that involves customizing products, promotion, and distribution according to cultural, technological, regional, and national differences is referred to as

A plan used by international companies that involves customizing products, promotion, and distribution according to cultural, technological, regional, and national differences is referred to as a

(

)

Multiple Choice

direct investment.

labor agreement.

trade agreement.

multinational strategy.

global strategy.

A plan used by international companies that involves customizing products, promotion,

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