Question: Question 1 8 ( 5 points ) A strategy can be best defined as a plan, used by international companies, that involves customizing products, promotion,

Question 18(5 points)
A strategy can be best defined as a plan, used by international companies, that involves customizing products, promotion, and distribution according to cultural, technological, regional, and national differences.
global
standardization
multinational
normalization
Question 18(5 points) A strategy can be best defined as a

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