Question: A strategy can be best defined as a plan used by international companies that involves customizing products, promotion, and distribution according to cultural, technological, regional,

A strategy can be best defined as a plan used by international companies that involves customizing products, promotion, and distribution according to cultural, technological, regional, and national differences.
Multiple Choice
domestic
global
normalization
multinational
standardization
A strategy can be best defined as a plan used by

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