Question: A problem of which the consumer is not aware The way one perceives one's feelings and situation to be at the present time A consumer's

A problem of which the consumer is not aware

The way one perceives one's feelings and situation to be at the present time

A consumer's level of involvement with a brand or product category

(

Click to select

)

Involves a discrepancy that only one brand can solve

Involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation

A problem of which the consumer is not aware The way

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