Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

Occurs when a problem is recognized and an internal search provides a single preferred solution; the consumer purchases that brand and an evaluation occurs only if the brand fails to perform as expected; sometimes referred to as habitual decision making

Nominal decision making

The way an individual wants to feel or be at the present time

Desired state

Problem the consumer is aware of or will become aware of in the normal course of events

Actual state

Involves a discrepancy that a variety of brands within a product category can reduce

Generic problem recognition

The level of concern for, or interest in$,$ the purchase process triggered by the need to consider a particular purchase

Purchase involvement

The result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process

Problem recognition

Involves internal and limited external search, few alternatives, simple decision rules on a few attributes, and little postpurchase evaluation

Limited decision making

A problem of which the consumer is not aware

Inactive problem

The way one perceives one$$s feelings and situation to be at the present time

Actual state

A consumer$$s level of involvement with a brand or product category

Purchase involvement

Involves a discrepancy that only one brand can solve

Selective problem recognition

Involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation

Extended decision making