A product managers first task on the job is to understand the range of products (& brands) his/her firm currently markets. This understanding is best achieved by visually depicting the product mix as a three-dimensional map. (page 10 of the A brief review of some marketing conceptsfrom week 1)

(Part A) First, choose the a firm in the product class you self-assigned (Athletic Footwear) that is also engaged in m marketing other products in a variety (at least three) product lines. [Each product line will be in a different product class & therefore have a different NAICS code.] The firm can be a international firm based outside the US. Then : Develop a three-dimensional visual of your chosen firms product/brand mix (similar to the visual in page 10 of the A brief review of some marketing concepts covering product breadth, length and depth. note that the product mix should cover at least three product lines (three different NAIC/SIC codes), and each line should have at least three products, and some product depth. THIS NEEDS TO BE A VISUAL