A product may be a tangible physical good or a service, or an intangible offering involving a deed, performance, or effort. To be successful, marketing managers must understand the possible differences between goods and services. Although many products include a combination of both, there exist important differences that are critical to success when planning a marketing strategy.

The goal of this exercise is to demonstrate your understanding of the differences between goods and services. In this activity, you will read a description of a product and then decide what characteristic or difference is demonstrated by this shopping experience. You will also have to determine whether it is a good or service.

After reviewing the description of each item, select whether it best represents a good or service.