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6. Differences between Goods and Services Differences between Goods and Services A product may be a tangible physical good or a service, or an intangible offering involving a deed, performance, or effort. To be successful, marketing managers must understand the possible differences between goods and services. Although many products include a combination of both, there exist important differences that are critical to success when planning a marketing strategy. The goal of this exercise is to demonstrate your understanding of the differences between goods and services. In this activity, you will read a description of a product and then decide what characteristic or difference is demonstrated by this shopping experience. You will also have to determine whether it is a good or service. Roll your cursor over each item to read its description, and then drag and drop it into the appropriate place on the chart. Roll your cursor over each item to read its description, and then drag and drop it into the appropriate place on the chart. Dessert Haircut Tools Travel Soup Spa Restaurant Clothing Good Service How tangible is the product? Where the product is produced Quality consistency Services cannot be stored Reset 6. Differences between Goods and Services Differences between Goods and Services A product may be a tangible physical good or a service, or an intangible offering involving a deed, performance, or effort. To be successful, marketing managers must understand the possible differences between goods and services. Although many products include a combination of both, there exist important differences that are critical to success when planning a marketing strategy. The goal of this exercise is to demonstrate your understanding of the differences between goods and services. In this activity, you will read a description of a product and then decide what characteristic or difference is demonstrated by this shopping experience. You will also have to determine whether it is a good or service. Roll your cursor over each item to read its description, and then drag and drop it into the appropriate place on the chart. Roll your cursor over each item to read its description, and then drag and drop it into the appropriate place on the chart. Dessert Haircut Tools Travel Soup Spa Restaurant Clothing Good Service How tangible is the product? Where the product is produced Quality consistency Services cannot be stored Reset