Question: A product team at Proctor & Gamble is developing a research plan to investigate the next product opportunity in household cleaning products. Currently, it plans
A product team at Proctor & Gamble is developing a research plan to investigate the next product
opportunity in household cleaning products. Currently, it plans to use research collected from when it
developed the Swiffer Wet Jet in a survey study conducted by the Household & Commercial
Products Association, and qualitative research conducted earlier this year by the American Cleaning
Institute, along with US Census data scheduled to be published later this year. Which of the
following did they use?
neither Primary nor Secondary Data
Primary Data only
both Primary and Secondary Data
Secondary Data only
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