Question $23$

Narrated PP on CH $6$: According to the Elaboration Likelihood Model, consumers$/$audience in a High Involvement state are more likely to

process the strength$/$quality$/$logic of an arguments and selling points.

process peripheral cues such as the quantity of arguments presented, or the music in the ads.

Both of the Above.

reduce their perceived risks by expanding their Evoked Set.

decrease their Selective Retention.