Question: a . Propose ONE ( 1 ) new product ( pen ) targeted at a new market segment that the company can introduce, based on

a. Propose ONE (1) new product (pen) targeted at a new market segment that the company can introduce, based on resources and expertise that the company has. (6 Marks)
b. Justify your idea with strong evidence of trends and facts in the marketing environment. (4 Marks)

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