Question: a . Propose ONE ( 1 ) new product ( Customized Student Stationery Kits ) targeted at a new market segment that the company can

a. Propose ONE (1) new product (Customized Student Stationery Kits) targeted at a new market segment that the company can introduce, based on resources and expertise that the company has. b. Justify your idea with strong evidence of trends and facts in the marketing environment.(4 marks)

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