A recent problem is that the corporate apparel line has not been selling well in the last six months. Ken Lawrence asks you to attend a team meeting to discuss the problem and suggest solutions. Figure $3-17($duplicated below$)$ shows some of the suggestions made during the meeting.

FGURE $3-17$

Sales of the executive polo shirts have not changed in six. Lawrence Media changed months. apparel manufacturers in June.

Executives are cutting back just like everyone else.

Executive gifts are considered a luxury these days.

$50$ percent of executives reported that they give gifts to customers and vendors.

Corporate gift giving is not popular: