Question: Get ready A recent problem is that the corporate apparel line has not been selling well in the last six months. Ken Lawrence asks you

Get ready
A recent problem is that the corporate apparel line has not been selling well in the last six months. Ken Lawrence asks you to attend a team meeting to discuss the problem and suggest solutions. Figure 3-17(duplicated below) shows some of the suggestions made during the meeting.
FGURE 3-17
Lawrence Media changed apparel manufacturers in June.
Executive gifts are considered a luxury these days.
Corporate gift giving is not popular.
Now you try fit
Some of the suggestions in Figure 3-17 are based on facts and others are
 Get ready A recent problem is that the corporate apparel line

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