A. Refer to Case Study A - Digital technology

Simply Living is a small company that sells a range of home-essentials and furniture. They have a shop but would like to expand their customer base to increase revenue.

Goals and strategies include selling more products to a higher number of customers, better communication and moving data storage away from paper filing.

The company would also like to receive more customer feedback and begin advertising their products online.

1. Identify which digital technologies Simply Living would need to implement to meet their goals and objectives, and briefly explain the benefits of each.

2. Identify four different sources of information.

B. Refer to Case Study B - Specialist advice

1. Identify four different ways to seek assistance when researching and implementing digital technologies.

ABC Books is a chain of bookshops which have seven locations across the country. Previously, they have only sold in-store; however, they have noticed their competitors moving online. They decide to investigate getting a website to allow customers to shop from their own homes.

ABC Books has identified a marketing firm, Get People Talking, to help promote and market the website. The CEO is Graham Brown.

ABC Books is particularly interested in help and advice relating to:

Social media to drive traffic to the website

The types of content marketing to post on the website

Metrics to use to analyse success.

They need to contact the organisation to acquire their services and learn what they should be doing in regards to these issues.

2. Write a short email from ABC Books to the marketing agency to seek their assistance with promoting and marketing the website. Explain who ABC Books are and what the website intends to achieve.

C.

1. List five metrics that can be used to assess the performance of existing digital technologies in a business.

2. What is the digital workplace framework, and how is it used? Explain in no more than 200 words.

3. List three opportunities for digital technology in collaborative work.

4. List three challenges associated with the use of digital technologies.

D.

1. What are the key factors to consider when preparing a business case?

2. List the different sections of a business case template.

3. Prepare a business case for implementing a new digital solution in your organisation or a hypothetical organisation.