A retail chain analyzing customer purchase data discovered a surprising correlation between beer and

diapers. The retail chain's data mining analysis revealed that customers who bought diapers also tended to

purchase beer during the same shopping trip. What does the "beer and diapers" example illustrate in the

context of data mining?

Identification of unexpected correlations in customer purchase data

Utilization of data mining to predict future product trends

Analysis of customer behavior to optimize marketing strategies

Utilization of data mining for inventory management purposes

Application of data mining techniques in supply chain optimization