Question: A retailer has collected some data for them to decide whether they should employ paid search advertising on a search engine.Based on the data below,

A retailer has collected some data for them to decide whether they should employ paid search advertising on a search engine.Based on the data below, please conduct an analysis and conclude whether it is profitable for the retailer to employ paid search.

Organic search clicks Paid search clicks Cost per click Conversion rate for paid search clicks Conversion rate for organic clicks Profit per sale
Without paid search 2000 0 $0.2 15% 10% 10
With paid search 500 3000 $0.2 15% 10% 10

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