Question: A second mover: is typically ineffective in its response to a first mover. attempts to provide a product with greater customer value than the first
A second mover:
is typically ineffective in its response to a first mover.
attempts to provide a product with greater customer value than the first mover's product.
usually incurs higher expenses than the first mover since it must engage in reverse engineering.
typically has a higher survival rate than first movers which typically take greater risks.
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