Question: A segmentation study is usually comprised of some usage variable ( e . g . , heavy vs . light users ) or some attitudinal

A segmentation study is usually comprised of some usage variable (e.g., heavy vs. light users) or some attitudinal variable (e.g., positively inclined toward our brand vs. loyal to a competitor). Which of the following types of variables is often cross-tabbed with those usage or attitudinal variables?
a. Demographic
b. Geographic
c. Psychological
d. Physical
A segmentation study is usually comprised of some usage variable (e.g.,

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