Question: A stage in the consumer purchase decision process that involves appraising brands in the consideration set based on the important criteria ( both objective and

A stage in the consumer purchase decision process that involves appraising brands in the consideration set based on the important criteria (both objective and subjective) identified during the information search step is called
Multiple Choice
information search.
problem recognition.
purchase decision.
postpurchase behavior.
A stage in the consumer purchase decision process that involves appraising

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