Question: The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria ( both objective and

The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective) identified during the information search step. What is this stage called?
Multiple Choice
alternative evaluation
purchase decision
problem recognition
postpurchase behavior
The third stage in the consumer purchase decision process involves appraising

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