A standardized marketing mix involves $q,$ A$)$ changing the features of the product to accommodate the host country

B$)$ cost minimization

C$)$ adjusting the product to suit market preferences

D$)$ profit maximation

Which of the following is the simplest and cheapest method to enter a foreign market?

A$.$ exporting

B$.$ importing

C$.$ licensing

D$.$ franchising

If a company would "just like to get its feet wet" in the international marketing arena, which of the following methods is generally used?

A$.$ indirect exporting

B$.$ importing

C$.$ direct exporting

D$.$ franchising

A company has four different modes of foreign market entry. Which of the following WOULD NOT be among those modes?

A$.$ exporting

B$.$ nonequity importing

C$.$ joint ventures

D$.$ strategic alliances.

Which of the following modes of foreign market entry requires the most amount of eq and, therefore, the most risk?

A$.$ exporting

B$.$ importing

C$.$ contractual agreements

D$.$ direct foreign investment

Patent rights, trademark rights, and the rights to use technological processes are gra foreign:

A$.$ direct exporting.

B$.$ indirect exporting.

C$.$ strategic alliances.

D$.$ licensing.