A store has a price tag for all of its products like this: Our Price $55, Compare at $85.0. The firm's marketing group felt that a $30 would look like a good deal to customers and they knew that $55 was a good price for them, so they made up the second number as $85.0. Is this practice legal or illegal? Why or why not ?

Answer rating: 100% (QA)

This pricing practice known as anchoring is not necessarily illegal in most jurisdictions Anchoring ... View the full answer