Question: A _ _ _ _ _ strategy is appropriate when the market can be broken into two or more large segments, when the leader and

_____

strategy is appropriate when the market can be broken into two or more large segments, when the leader and

/

or other major competitors hold a strong position in the primary segment, and when no existing brand fully satisfies the needs of customers in at least one other segment.

Group of answer choices

frontal attack

guerrilla attack

leapfrog

flank attack

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