A _______________________________ strategy is important since consumers are likely to receive messages from a company through different channels and media and these need to be coordinated.

		Blended Promotional Mix
		Integrated Marketing Communications
		Staggered Communication
		Coordinated Consumer Communication
		Uniform Promotional Strategy

1. The goal of a pull promotion strategy is to ________________________________.

   		to make sure retailers carry the product so that it can be easily pulled out by potential buyers
   		to create an optimal promotion mix in order to pull ahead of the competition
   		create consumer demand for a product to make sure consumers will look for the product in stores
   		to pull together the use of all communication tools into a coherent message
   		to create push-pull reaction in the market