a. Suppose you wanted to launch a shared-ride platform to compete with Uber and Lyft. What would you need to accomplish in order to achieve a large and sustainable market share? Give 2 examples of strategies you might use, and explain why you chose these. (3 points) b. How might a market with powerful network effects benefit from product standards? Describe two ways in which a standard might arise in the market, and discuss two strategies that a firm could use to try and get its product adopted as a standard. (4 points) c. Gary Bolton, in his presentation, described how the 5 largest firms by market capitalization are all platform firms. Why do you think this is the case? (3 points) a. Suppose you wanted to launch a shared-ride platform to compete with Uber and Lyft. What would you need to accomplish in order to achieve a large and sustainable market share? Give 2 examples of strategies you might use, and explain why you chose these. (3 points) b. How might a market with powerful network effects benefit from product standards? Describe two ways in which a standard might arise in the market, and discuss two strategies that a firm could use to try and get its product adopted as a standard. (4 points) c. Gary Bolton, in his presentation, described how the 5 largest firms by market capitalization are all platform firms. Why do you think this is the case? (3 points)