A travel service has hired you to develop a marketing strategy for a vacation package. The company
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Question:
A travel service has hired you to develop a marketing strategy for a vacation package. The company wants to offer different packages to different social classes. Develop a complete package and marketing strategy for each of the following: the upper class, the middle class, and the working class. Be sure to discuss
the services offered (including destination, accommodations, and so on)
pricing
the promotional message
media targeting
Summarize the key differences among the three marketing strategies.
Related Book For
Intermediate Accounting Volume 1
ISBN: 9781260306743
7th Edition
Authors: Thomas H. Beechy, Joan E. Conrod, Elizabeth Farrell, Ingrid McLeod Dick
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