A U$.$S$.-$based multinational set up a manufacturing plant in a foreign country. The international marketers assumed that the understanding of the concept of preventive maintenance for machinery was the same in the host country as in the United States. However, the general population that was hired lacked an adequate level of technical knowledge to maintain the plant equipment properly. Identify the element in the uncontrollable foreign environment that is illustrated in this scenario.

level of technology

competitive forces

structure of distribution

cultural forces

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