Question: A unique selling proposition is: a . an effective form of buzz marketing b . the key to an evoked set c . a desirable,

A unique selling proposition is:
a. an effective form of buzz marketing
b. the key to an evoked set
c. a desirable, believable advertising appeal
d. an unbiased source of information
A unique selling proposition is: a. an effective form of buzz

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

What are the factors that influence Lifestyles? Select one: a. Activation, behavior, attitude b. Affiliation, personality, positioning c. Activities, interest, opinions d. Attitude, benefits, values...

Q:

A unique selling proposition is: Select one: a. An effective form of Buzz Marketing b. A desirable, believable advertising appeal c. An unbiased source of information d. The key to an evoked set What...

Q:

Question 16 Not yet answered Points out of 2.00 Flag question Question text Which is NOT a step to the Path-to-Purchase process? a. Need Recognition b. Evoked Set c. Post-purchase Behavior d....

Q:

The information search is where customers seek personal information from sources such as: a. opinion leaders b. Word of mouth c. All are correct d. Friends and family A unique selling proposition is:...

Q:

A unique selling proposition is: Question 6 Answer a . An unbiased source of information b . A desirable, believable advertising appeal c . An effective form of buzz marketing d . The key to an...

Q:

1. (a) Define integrated marketing communications. How is coordination of media achieved through integrated marketing communications? (b) Discuss the role that integrated marketing communications...

Q:

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

Q:

Caf Paradiso Business Plan - Business Plan 2007/2008 Commercial-in-Confidence Date Sample Table of Contents 1.0 2.0 3.0 4.0 5.0 Executive Summary 1 1.1 Business Opportunity 1 1.2 Product/Service...

Q:

Brand equity is the worth of the brand. so these can be the Assets and liabilities associated with the brand, Name and symbols, Product/service value provided by firm to customer and the Values the...

Q:

ACKNOWLEDGEMENT This project bears the imprint of many people. The satiation and euphoria that accompany the successful completion of the project would be incomplete without the mention of the people...

Q:

The following income statement was prepared for Hughes Company for the year 2013: HUGHES COMPANY Income Statement For the Year Ended December 31, 2013 Sales ................ $75,000 Cost of goods...

Q:

Provide a brief overview of a recent antitrust action that has been in the news, and assess it in the context of the Crandall & Winston paper.

Q:

Income Statement Income Gross sales 5750000 Sales returns and allowances 200000 Net sales 5550000 Cost of goods sold 2300000 Gross profit 3250000 Dividends received from stock investments in...

Q:

The physical consolidation of inventory is not absolutely necessary to take advantage of the inventory benefits of centralization. We discussed four ways in which we can pool inventory to take...

Q:

OUTCOME 3 Describe benefits that involve payment for time not worked.

Q:

OUTCOME 1 Describe key aspects of managing employee benefits and the characteristics of strategic benefits programs that are cost-effective.

Q:

1. Nurses at Adelphi Hospital, in British Columbia, have been quitting their jobs for more lucrative deals in the United States. The hospitals administration would like to pursue a coherent strategy...