A unique selling proposition is:

Select one:

a. An effective form of Buzz Marketing

b. A desirable, believable advertising appeal

c. An unbiased source of information

d. The key to an evoked set

What are the factors to be considered when positioning a product?

Select one:

a. Affiliation, benefits, customer value

b. Personality, affiliation, communication of value

c. Differences, similarities, cost

d. Attributes, benefits, communication of value

What percentage of customers is more likely to change a purchase decision based on the indifference of one person?

Select one:

a. 77%

b. 38%

c. 7%

d. 63%