1. What is the value of a customer relationship management (CRM) system? 2. What are the 2...
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1. What is the value of a customer relationship management (CRM) system?
2. What are the 2 main ways a competitor can challenge a firm’s marketing position?
3. What are ways a firm can strengthen their sustainable competitive advantage (SCA) position?
4. What are the 5 notable factors that determine resource tradeoffs?
Related Book For
Modern Systems Analysis And Design
ISBN: 9780134204925
8th Edition
Authors: Joseph Valacich, Joey George
Posted Date: