Consider HotelBookings.com, a (fictitious) hotel information website on which its users can browse traveler reviews and opinions on hotels, compare across various hotels, and make hotel bookings.

Give ONE description AND ONE example in each case how a customer relationship management (CRM) system might help HotelBookings.com in the following aspects:

(a) Sales automation and order processing

(b) Marketing automation

(c) Customer support

(d) Knowledge managemen

(e) Personalization

Answer rating: 100% (QA)

descriptions and examples of how a Customer Relationship Management CRM system could help HotelBookingscom in various aspects a Sales Automation and O... View the full answer