Question: (a) What are the main differences between Bitners Servicescape Model and the other two models: Mehrabian-Russell Stimulus-Response Model and Russell Model of Affect? Explain in

(a)

What are the main differences between Bitners Servicescape Model and the other two models: Mehrabian-Russell Stimulus-Response Model and Russell Model of Affect? Explain in details.

(b) Use an example to show how a service firm can apply Russell Model of Affect to drive customer responses.

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