Question: just answer 2a,2c & 3a,3b QI (a) Briefly explain different categories of new service development. What are the 25 significances of new service development for

just answer 2a,2c & 3a,3b

QI (a) Briefly explain different categories of new service development. What are the 25 significances of new service development for an enterprise? (b) Referring to the article "Meituan-Dianping and Pinduoduo embody the excitement over digital China". what categories of new service development have Meituan- Dianping and Pinduoduo introduced respectively? Q2 (a) Discuss the main aspects of service talent cycle for service firms. Do you think 25 *hire the right people is the starting point of the service talent cycle? Support your arguments with rationales. (b) Refer to the article "The coronavirus crisis thrusts corporate HR chiefs into the spotlight". Why do more firms need a hard-headed HR boss"? (c) What is the role of a HR boss in the service talent cycle? Explain your answers in details. Q3 (a) What are the main differences between Bitner's Servicescape Model and the other 25 two models: Mehrabian-Russell Stimulus-Response Model and Russell Model of Affect? Explain in details. (b) Use an example to show how a service firm can apply Russell Model of Affect to drive customer responses. Q4(a) Explain what is pricing tripod. Do you think is there any approach better than the 25 others? Support your arguments. (b) Referring to the article "Japan's cosy telecoms firms are being told to lower prices", why do the three telecom companies in Japan had lower profit margin in 2019? What are the main strategies of the telecom companies react to the lower margin? Explain in details. Q2 (a) Discuss the main aspects of service talent cycle for service firms. Do you think 25 "hire the right people" is the starting point of the service talent cycle? Support your arguments with rationales. (b) Refer to the article "The coronavirus crisis thrusts corporate HR chiefs into the spotlight". Why do more firms need a hard-headed HR boss"? (e) What is the role of a HR boss in the service talent cycle? Explain your answers in details Q3 (a) What are the main differences between Bitner's Servicescape Model and the other 25 two models: Mehrabian-Russell Stimulus-Response Model and Russell Model of Affect? Explain in details. (b) Use an example to show how a service firm can apply Russell Model of Affect to drive customer responses

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